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Joint Venture: dsb and intan found infly

Focus on Digital Transformation, Paywalls, Subscriptions, Sales & Audience Development

Osnabrück/Neckarsulm, 03.11.2021: With the newly founded joint venture infly, dsb and intan are supporting the publishing world in its digital transformation. "With infly, we are offering media houses for the first time a full-service solution consisting of subscription sales expertise and fully integrated digital workflows," emphasizes Gisbert Komlóssy, CEO of the intan group. dsb is providing the IT basis as a technology supplier with the modules of its dsb-fly platform." With infly, publishers benefit for the first time from a 360° view of their customers across products and channels, as we cover all processes from onboarding to payment and churn prevention. infly is thus the only platform on the market to centrally orchestrate customer service, sales and paywalls. The platform handles single sales of merchandising products via web and app as well as digital and print subscriptions," adds Olaf Bendt.

CRM, paywall, service and sales via one platform

Maximum customer centricity is infly's main advantage. From ordering to CRM, payment, reader service and sales, infly covers all customer touchpoints. Publishers gain detailed insights into individual reader preferences. Customized campaigns are then launched directly in infly across all channels.

Subscription retention thanks to predictive marketing

infly's business intelligence module provides cross-system evaluations and forms the basis for accurate reader targeting. AI-based analyses identify potential cancelers as well as cross-sell and upsell potential. infly ensures, for example, that buyers pay with the preferred payment method or that new customers are offered additional titles based on content preferences.

Automating churn prevention processes

"A new churn prevention module is also part of infly. Whether it's a subscription break, a free issue, a free additional title, an upgrade to a digital subscription or a lower subscription price - media companies can flexibly define customer retention measures here," explains Olaf Bendt. Based on this, fully automated campaigns and back-office processes are then launched.

Accurate sales

With the new full-service solution, sales managers have a single point of contact for technology and sales. "Marketing campaigns and new innovative subscription models can be implemented in record time thanks to the combined expertise of dsb and intan and the infly platform's wide range of modules," says Gisbert Komlóssy.

Two market leaders combine expertise

With ccb by dsb, the dsb group operates Europe's leading customer care and billing platform. intan service plus, on the other hand, is Germany's largest independent subscription service provider. The two companies are linked by a 40-year business partnership. dsb and intan see themselves as "publishing companions" with infly. "We don't offer our customers superficial standard solutions, but go deeper. infly is a flexible platform that is open to changes in the business environment and therefore future-proof," adds Gisbert Komlóssy.

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