The German app market has reached a record high in 2021. According to a study by Bitkom and Rearch2Guidance, in-app purchases in particular are growing strongly. Their share will account for up to 74 percent of app sales in Germany by the end of the year. In the study, games apps dominated in Germany.
Looking at the situation worldwide, a different picture emerges. Here, it becomes clear what revenue potential in-app sales offer in shopping. In its evaluation, MobileAction identified the most popular shopping apps worldwide among Android and iPhone users. The apps of three Chinese shopping platforms are in the lead here:
Shopping apps are also becoming increasingly popular in Germany. According to SensorTower, ebay classifieds, Amazon, Klarna, verified, Lidl Plus, Zalando and Otto lead the ranking of top shopping apps among German iPhone users. You can find the complete evaluation here:
"However, a fancy app with great shopping features is not enough for long-term success here. It is at least as important to map new purchasing processes cleanly in the backend. For companies that want to grow sustainably and act strategically, a 360-degree view across all sales channels is essential," explains Martin Wepper, CEO dsb ebusiness.
Those who want to take advantage of the current app boom and maximize their netsales must address these questions:
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